PRIVACY POLICY

Effective Date: March 31, 2026
Last Updated: March 31, 2026

1. INTRODUCTION

Sara Barthel Nutrition, LLC, doing business as Perimeno ("we," "us," or "our"), respects your privacy and is committed to protecting your personal information and protected health information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website theperimeno.com (the "Website") and use our services (the "Services").

Please read this Privacy Policy carefully. By accessing or using our Website or Services, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use our Website or Services.

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our Website and Services.

2.1 Personal Information

Personal information is information that identifies you as an individual or relates to an identifiable individual. We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, mailing address

  • Account Information: Username, password, account preferences

  • Payment Information: Billing address, payment method information (processed through secure third-party payment processors)

  • Demographic Information: Age, gender, location

  • Communication Information: Information contained in communications you send to us, including emails, messages, and feedback

2.2 Protected Health Information (PHI)

When you use our Services, we collect protected health information as defined by the Health Insurance Portability and Accountability Act (HIPAA). This may include:

  • Health history and medical records

  • Current and past health conditions, symptoms, and complaints

  • Medications, supplements, and treatments you are currently using or have used

  • Laboratory test results and interpretations

  • Dietary habits, lifestyle information, and health goals

  • Family health history

  • Mental health information

  • Any other health-related information you provide during consultations or through intake forms

2.3 Automatically Collected Information

When you access our Website, we and our third-party service providers may automatically collect certain technical information, including:

  • Device Information: IP address, browser type and version, operating system, device type, mobile network information

  • Usage Information: Pages viewed, links clicked, time spent on pages, referring website, date and time of access

  • Location Information: General geographic location based on IP address

  • Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies (see Section 3 below)

2.4 Information from Third Parties

We may receive information about you from third parties, including:

  • Laboratory testing facilities that provide test results

  • Payment processors that process your payments

  • Marketing and analytics service providers

  • Other third-party service providers we use to deliver our Services

2.5 Information You Provide About Others

If you provide us with personal information about someone else (such as emergency contact information), you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

3. COOKIES AND TRACKING TECHNOLOGIES

3.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. We and our third-party service providers may use cookies and similar tracking technologies to collect information about your browsing activities.

3.2 Types of Cookies We Use

  • Essential Cookies: Necessary for the Website to function properly and provide services you have requested

  • Analytics Cookies: Help us understand how visitors use our Website, including which pages are visited most often and how visitors navigate the Website

  • Functional Cookies: Remember your preferences and choices to enhance your experience

  • Marketing Cookies: May be used to deliver relevant advertisements and track advertising campaign performance

3.3 Third-Party Tracking

We may use third-party analytics and marketing services (such as Google Analytics, Facebook Pixel, or similar services) that use cookies and similar technologies to collect information about your use of the Website and other websites over time.

3.4 Your Cookie Choices

Most web browsers are set to accept cookies by default. You can usually set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this may affect the availability and functionality of our Website.

You may opt out of certain third-party analytics and advertising tracking by visiting the third-party provider's opt-out page or by using browser settings or privacy tools.

4. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

4.1 To Provide and Improve Services

  • Deliver the Services you have requested or purchased

  • Communicate with you about your account, appointments, and Services

  • Respond to your inquiries, questions, and requests

  • Provide customer support

  • Conduct health consultations and assessments

  • Coordinate and interpret laboratory testing

  • Create personalized nutrition and lifestyle recommendations

  • Monitor and improve the quality and effectiveness of our Services

  • Develop new services, features, and functionality

4.2 Administrative Purposes

  • Process payments and maintain billing records

  • Manage your account and authenticate your identity

  • Send administrative information, including confirmations, invoices, technical notices, updates, security alerts, and support messages

  • Comply with legal obligations and enforce our Terms of Service

  • Prevent fraud, unauthorized access, and other harmful activities

  • Maintain records as required by applicable laws and professional standards

4.3 Marketing and Communications

  • Send you newsletters, educational content, promotional materials, and other information that may be of interest to you (you may opt out at any time)

  • Conduct surveys, promotions, and contests

  • Personalize your experience on our Website

4.4 Analytics and Research

  • Analyze usage patterns and trends to improve our Website and Services

  • Conduct research and analysis to better understand our clients and their needs

  • Create de-identified or aggregated data for research, analytics, and reporting purposes

5. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information or protected health information to third parties for their marketing purposes. We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

  • Telehealth platform providers (HIPAA-compliant)

  • Laboratory testing facilities

  • Payment processors

  • Email and communication service providers

  • Website hosting and technical service providers

  • Analytics and marketing service providers

  • Customer relationship management (CRM) systems

These service providers are contractually obligated to use your information only as necessary to provide services to us and to protect the confidentiality and security of your information in accordance with applicable laws, including HIPAA where applicable.

5.2 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you authorize us to share information with your other healthcare providers.

5.3 Legal Requirements

We may disclose your information when required by law or in response to valid legal processes, including:

  • In response to subpoenas, court orders, or other legal processes

  • To comply with applicable laws, regulations, or governmental requests

  • To protect our rights, property, or safety, or the rights, property, or safety of others

  • To investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our Terms of Service

  • In connection with the enforcement of our agreements and policies

5.4 Business Transfers

If we are involved in a merger, acquisition, sale of assets, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such transfer and any choices you may have regarding your information.

5.5 De-Identified or Aggregated Data

We may share de-identified or aggregated data that cannot reasonably be used to identify you for research, analytics, marketing, or other purposes without restriction.

6. HIPAA COMPLIANCE AND PROTECTED HEALTH INFORMATION

As a provider of health and wellness services, we are committed to complying with the Health Insurance Portability and Accountability Act (HIPAA) and protecting your protected health information (PHI).

6.1 Uses and Disclosures of PHI

We use and disclose your PHI only as permitted or required by HIPAA, including:

  • Treatment: To provide, coordinate, or manage your health care and related services

  • Payment: To obtain payment for services provided to you

  • Healthcare Operations: For quality assessment, training, and other operational purposes

  • As Required by Law: When required by federal, state, or local law

  • With Your Authorization: For purposes other than treatment, payment, or healthcare operations when you provide written authorization

6.2 Your HIPAA Rights

Under HIPAA, you have certain rights regarding your PHI, including:

  • Right to Access: You have the right to inspect and obtain a copy of your PHI in our records

  • Right to Amendment: You have the right to request amendments to your PHI

  • Right to an Accounting: You have the right to receive an accounting of certain disclosures of your PHI

  • Right to Request Restrictions: You have the right to request restrictions on certain uses and disclosures of your PHI

  • Right to Confidential Communications: You have the right to request that we communicate with you in a certain way or at a certain location

  • Right to a Paper Copy of the Notice: You have the right to obtain a paper copy of our Notice of Privacy Practices

For more information about your HIPAA rights and our privacy practices, please request a copy of our Notice of Privacy Practices.

6.3 Minimum Necessary Standard

We follow the HIPAA "minimum necessary" standard, which means we limit the use, disclosure, and requests of PHI to the minimum amount necessary to accomplish the intended purpose.

6.4 Business Associates

Third-party service providers who have access to your PHI on our behalf are required to enter into Business Associate Agreements (BAAs) that obligate them to safeguard your PHI in accordance with HIPAA requirements.

7. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, disclosure, alteration, or destruction.

7.1 Security Measures

Our security measures include:

  • Use of HIPAA-compliant, encrypted telehealth platforms and communication tools

  • Secure storage of electronic and physical records

  • Password protection and access controls

  • Regular security assessments and updates

  • Employee training on privacy and security practices

  • Secure transmission of data using encryption (SSL/TLS)

7.2 No Guarantee of Absolute Security

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. You transmit information to us at your own risk.

7.3 Your Responsibility

You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account. You should notify us immediately of any unauthorized use of your account.

8. DATA RETENTION

We retain your personal information and protected health information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

8.1 Health Records Retention

We retain health records in accordance with applicable federal and state laws, professional standards, and HIPAA requirements. In general, we retain health records for a minimum of six (6) years from the date of last service or as otherwise required by law.

8.2 Marketing and Non-Health Information

We retain marketing and non-health information for as long as necessary for the purposes for which it was collected or as required by law.

8.3 Deletion Requests

Subject to legal and professional retention requirements, you may request deletion of your information by contacting us at info@theperimeno.com. Please note that we may be required to retain certain information for legal, regulatory, or operational purposes.

9. YOUR PRIVACY RIGHTS AND CHOICES

9.1 Access and Correction

You may request access to or correction of your personal information and protected health information by contacting us at info@theperimeno.com. We will respond to your request in accordance with applicable law.

9.2 Opt-Out of Marketing Communications

You may opt out of receiving marketing emails from us by:

  • Clicking the "unsubscribe" link in any marketing email we send you

  • Contacting us at info@theperimeno.com with your request

Please note that even if you opt out of marketing communications, we will still send you transactional and administrative messages related to your account and Services.

9.3 Cookie Preferences

You may manage your cookie preferences through your browser settings. You may also opt out of certain third-party tracking and advertising by visiting the third-party provider's opt-out page.

9.4 Do Not Track Signals

Some web browsers have a "Do Not Track" feature. Our Website does not currently respond to "Do Not Track" signals.

9.5 State-Specific Privacy Rights

Depending on your state of residence, you may have additional privacy rights under state law, including the right to request deletion of your information, the right to opt out of certain data sales or sharing, and the right to non-discrimination for exercising your rights.

If you are a resident of California, Colorado, Virginia, or another state with specific privacy laws, please contact us at info@theperimeno.com to exercise your rights.

10. CHILDREN'S PRIVACY

Our Website and Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are under 13, please do not provide any information on our Website or through our Services.

If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will delete that information as quickly as possible. If you believe we may have collected information from a child under 13, please contact us at info@theperimeno.com.

11. INTERNATIONAL DATA TRANSFERS

Our Website and Services are based in the United States and are intended for users located in the United States. If you are accessing our Website or Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

By using our Website or Services, you consent to the transfer of your information to the United States and the application of U.S. law and this Privacy Policy.

12. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to third-party websites, services, or resources that are not owned or controlled by us, including links to laboratory testing facilities, supplement vendors, payment processors, and other service providers.

We are not responsible for the privacy practices or content of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you visit or use.

13. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

Your continued use of the Website or Services after any modifications constitutes your acceptance of the modified Privacy Policy. It is your responsibility to review this Privacy Policy periodically.

For material changes that affect how we use or disclose your protected health information, we will provide notice as required by HIPAA and applicable law.

14. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Sara Barthel Nutrition, LLC
DBA Perimeno
Email: info@theperimeno.com
Website: theperimeno.com

Privacy Officer: Sara Barthel
Email: info@theperimeno.com

15. COMPLAINTS

If you believe your privacy rights have been violated, you have the right to file a complaint with us or with the U.S. Department of Health and Human Services Office for Civil Rights.

To file a complaint with us:
Email: info@theperimeno.com

To file a complaint with the Office for Civil Rights:
U.S. Department of Health and Human Services
Office for Civil Rights
200 Independence Avenue, S.W.
Washington, D.C. 20201
Phone: 1-877-696-6775
Website: www.hhs.gov/ocr/privacy/hipaa/complaints/

You will not be retaliated against for filing a complaint.

16. ACKNOWLEDGMENT

BY USING THE WEBSITE OR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ THIS PRIVACY POLICY, UNDERSTAND IT, AND AGREE TO BE BOUND BY IT.

End of Privacy Policy